Die Empowering Consumers Richtlinie (EmpCo) hat neue regulatorische Anforderungen für die Unternehmenskommunikation geschaffen. Damit entstehen neue Chancen für Unternehmen, die ihre Nachhaltigkeitskommunikation strategisch ausrichten.

Nachhaltigkeitskommunikation ist nicht die Kür, sondern essenzieller Bestandteil strategischer Transformationsprozesse. Als Teil der Unternehmenserzählung schärft sie das Profil, schafft Vertrauen und wird damit zu einem echten Wettbewerbsvorteil. Nur mit einer umfassenden Kommunikationsstrategie lassen sich regulatorische Hürden überwinden und strategische Potenziale entfalten.

History does not repeat itself, but certain moments do return in a different form. Just a few days ago, the Artemis II mission sent a new image of our planet back to Earth: the first photograph taken from this perspective in more than half a century. The ‘Blue Marble’ image from the Apollo 17 mission in 1972 had already become a symbol of planetary vulnerability and exposure, and the visual starting point for a new environmental consciousness. Shortly afterwards, the 1973 oil

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