COMMUNICATION
Credible sustainability communication is more than storytelling. It requires clarity on facts, consistency with strategy and a solid understanding of regulatory requirements and stakeholder expectations. Poorly aligned or exaggerated communication can undermine trust and create reputational and compliance risks.
Momentum Novum supports organisations in developing and implementing sustainability communication that is strategically grounded, fact-based and credible. Our communication services in cooperation with our communication partner KontextKommunikation combine sustainability expertise, regulatory understanding and professional communication capabilities - from analysis and strategy to hands-on implementation.
All services can be tailored to your individual needs. You can choose any service with a focus on internal and/or external communication and concentrate on what really helps your company move forward.
INTRODUCTORY WORKSHOP
A joint half-day workshop to analyse your current ESG communication and identify strategic potential.
What you get:
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Assessment of your sustainability status quo and its current communicative use
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Contextualisation of your UCP and positioning within the market environment
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Identification of obstacles
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Stakeholder mapping
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Identification of pragmatic measures to further develop your sustainability activities & -communication
Added value:
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Clear understanding of how sustainability can be communicated credibly and effectively
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Strong link between ESG substance and communication
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Solid basis for further strategic or operational communication activities
GREENWASHING CHECK
Independent review of sustainability-related communication to identify risks, inconsistencies and improvement potential.
What you get:
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Review of sustainability claims and narratives (e.g. products, websites, reports, supplier documents, speeches)
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Assessment against regulatory and market expectations(e.g. EmpCo, unfair commercial practices, emerging best practice)
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Identification of greenwashing risks and critical statements
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Concrete recommendations for compliant, credible and robust wording
Added value:
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Reduced legal and reputational risk
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Increased credibility with customers, employees and business partners
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Clear guidance on what can and should be communicated
COMMUNICATION STRATEGY
Development of a structured communication strategy aligned with sustainability goals, ESG priorities and corporate strategy.
What you get:
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Development of SMART goals/OKRs
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Identification & mapping of target groups and stakeholders
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Translation of sustainability strategy and ESG topics into key messages and narratives
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Definition of tone of voice, formats and channels (internal and external)
Additional options:
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Storytelling in change processes
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Philosophy & mission statement
Added value:
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Consistent sustainability communication across all touchpoints
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Clear link between strategy, action and communication
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Improved stakeholder understanding and engagement
Operationalization
& IMPLEMENTATION
Development of measures and campaigns for putting sustainability communication into practice.
What you get:
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Corporate communication Alignment
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Milestone planning
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Measure dramaturgy
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Financial and time schedule
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Advisory support for external communication and social media
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Sparring during planning and rollout phases
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Coordination with internal teams and external partner
Additional options:
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Content planning
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Content development based on story and core messages
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Dialogue and information workshops in change processes
Added value:
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Faster transition from concept to implementation
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Higher internal acceptance and engagement
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Tangible communication outcomes beyond strategy papers
